Deflation to Elation

Getting holiday ready should feel exciting. But for many, it starts with admin stress. There’s insurance to sort. Currency to collect. Passports to renew. A total buzzkill before the beach.

So, we flipped that feeling - turning holiday admin deflation to holiday ready elation. With the help of our Postmasters and a visual world inspired by pool inflatables and vibrant colour, we brought the summer joy to pre-hols errands. Showing how Post Office are the place to visit to pump up those holiday vibes.

From bus stops that smell like suncream, to inflatable takeovers on social, OOH, press, Netflix and in-branch, our campaign isn’t just helping people get away. It’s making them feel like they already have.

David Reviews ⭐⭐⭐⭐