The Fun-Filled World of Oreo Ice Cream
Oreo is the world’s biggest name in cookies, but Oreo Ice Cream was struggling to get noticed in the summer crowd. We created a stand-out ice cream campaign staying true to the Oreo spirit. We illustrated and crafted 3 cool ice cream worlds full of playful characters; from climbers, gripping chunks of chocolate to swimmers leaping off the creamy filling.
Outdoor campaign reached 36m, 1.5m reach on digital, 2.9m reach on Facebook & Instagram
Photographer: Sun Lee
Illustrator: Jack Hudson
