Elephant 'Discover'

Celebrating the ambitions, dreams and diversity of new settlers

For over 60 years, Elephant Atta has been part of what makes a British Asian home complete. But for many new settlers arriving from India, the brand is unfamiliar; they haven’t grown up with it as part of their everyday lives. So we extended the brand platform “Home is where the Elephant is” to celebrate the ambitions, dreams and diversity of new settlers finding their place in the UK. At a time when communities can feel more divided than ever, our campaign stands as a celebration of diversity and inclusion, shining a light on the ambitions and dreams of those who come to the UK to build a new life, and the role that food – and Elephant Atta – can play in helping them feel a sense of belonging.

David Reviews PICK OF THE WEEK ⭐⭐⭐⭐⭐

Prod: Unit 9
Director: Zak Razvi
Sound: Nomad // Nick Olsouzidis
Grade: ETC