Ready Brek. Central heating for everyone
Ready Brek is a true breakfast icon. Many remember the famous glow, but sales had dimmed in recent years.
Our TV campaign brought the Ready Break glow to a fresh audience, reintroducing the creative idea of 'Central heating for kids' with a simple tweak that transformed its target audience. 'Central heating for everyone' a TV spot that showed the power of the product USP, using minimalist sound design to get cut through in the noisy ad breaks. All this backed up by an on-pack promotion offering consumers free heating for a year.
Turns out people still love the glow.
- Sales up 17% year-on-year
- An extra 2 million homes now choose Ready Brek, up 7.2%
And in October 2019 Ready Brek was the fastest growing cereal
